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ormac

Investing in digital and AI-driven startups and scale-ups

From working product to winning proposition

Many startups have their technology in place but get stuck on the road to market. That is where we help you move forward.

Ormac invests in digital and AI-driven startups and scale-ups. We are entrepreneurs ourselves and have successfully taken several companies to market, scaled them and sold them. We bring that experience with us, together with capital, a seat on your advisory board and a network of more than 80 experts.

A response within two weeks, or within five working days if it is urgent.

Smart capitalCapital, advisory board and go-to-market at every stage
Working productSeed€25k – €50kEarly growth€50k – €100kScale-up€50k – €100k per roundWinning proposition
2002active as entrepreneur and investor
€1.15minvested in startups and scale-ups
6successful exits
80+experts in our network

Two things set us apart

We provide smart capital

We invest not only money but also time, knowledge and commitment. With every investment we take a seat on your advisory board. That gives you an experienced sparring partner who asks the critical questions, helps you stay focused and supports you in the big decisions. On top of that, you gain access to our network of more than 80 experts.

We know how to go to market

Technology is less and less often the problem; getting to market is. We have done it ourselves several times: from data quality to conversion optimisation, and from web development to one of the largest digital marketing groups in the Netherlands. We help you with positioning, pricing, sales, marketing and partnerships, based on what works in practice.

What you get from us

Capital

We invest in stages, alongside other investors. That way you build a strong group of investors from the very start.

Advisory board

An experienced entrepreneur and supervisor at the table, who helps you make better choices and prepares you for the next stage.

Go-to-market

Hands-on help with the issues young companies most often get stuck on: target audience, proposition, pricing and a scalable sales approach.

Network

Access to entrepreneurs, investors and specialists we have worked with for years, from sales to security and from pricing to AI regulation.

What we invest in

We invest in digital and AI-driven companies with a working product and their first paying customers. Preferably in applications that deliver value quickly, for consumers or SMEs, without years of R&D or complex regulation up front.

Personal health & sports
Learning & development
Marketing & media
Business services

Submit your plan

Ready for the next step? We read every plan carefully and you will hear from us within two weeks. Is your application urgent, for example because a funding round is closing soon? Let us know and we will respond within five working days.

What do you need?

  • Your pitch deck
  • Your financial plan
  • A short explanation against our six criteria
  • About ten minutes

We treat your plan and documents confidentially. We only share them with experts from our network when that is needed for the assessment, and always after consulting you.

Would you rather get acquainted before submitting a plan? Send Ortwin a message on LinkedIn.

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  1. 1 You and your company
  2. 2 Figures and round
  3. 3 Criteria
  4. 4 Documents
About you and your company
Your plan will be treated confidentially.

Frequently asked questions

At what stage do you invest?

From the moment you have a working product and your first paying customers, from seed to scale-up. At an earlier stage, with only an idea or prototype, we do not invest.

How much do you invest?

In the seed stage we invest €25,000 to €50,000. In follow-on rounds it is €50,000 to €100,000 per round. Across all rounds combined, we invest a maximum of €250,000 per company.

Do you invest alone?

No. In the seed stage we invest when at least three other investors take part with a comparable amount. In follow-on rounds we invest with three to five investors holding equal stakes. No co-investors yet? We will gladly help through our network.

Why do you want a seat on the advisory board?

Because that is the heart of smart capital. A good advisory board leads to better decisions, more focus and more confidence among customers and follow-on investors. You gain an experienced sparring partner at board level, not a controller.

What do you mean by go-to-market experience?

We have taken several companies to market ourselves, scaled them and sold them successfully. We know how to choose a target audience, sharpen a proposition, set a price and build a repeatable sales process. We apply that knowledge directly to your company.

How long does it take from submission to investment?

You will hear within two weeks whether your plan is a fit, or within five working days if it is urgent. The full process through to closing usually takes six to ten weeks, depending on due diligence and coordination with co-investors.

Do you charge for support?

Support during the first 100 days after the investment is free of charge. After that, we agree clear terms in advance for any further support you need.

Do you also invest outside the Netherlands?

Our focus is on Dutch companies with European ambitions. We are happy to help you with your international growth.

What happens to my data and documents?

We treat everything confidentially and use it only to assess your application. Read more in our privacy statement.