WisePIM
AI-driven SaaS platform for product information management (PIM). It helps brands and retailers get their product data in order faster and better.
Portfolio
Built, invested, learned
Active investments, six exits and what we learned from what did not work.
Ormac does not invest from the sidelines. We helped build and take to market many of our portfolio companies ourselves. So far we have invested €1.15 million and realised six successful exits. Not every investment succeeded, and we are open about that.
Active investments
ActARion (with partner DeepSight)
ActARion combines AI and augmented reality for industrial, logistics and energy companies. Critical know-how is captured and operators receive step-by-step guidance on the shop floor. Active in the Benelux, DACH and the Nordics.
Four Oaks Real Estate
Acquires, redevelops and operates commercial real estate in the five largest cities in the Netherlands, and handles leasing, management and brokerage, with a focus on sustainable long-term value.
BikeFitBoost
Online bike fitting for road and leisure cyclists: free calculators for saddle height, frame size and crank length, plus a full bike fit based on your body measurements. Formerly BestBikeFit4U.
familiecadeau.nl
A printed family history book as a gift. With just a few names, familiecadeau.nl searches the archives for your ancestors, five to ten generations back. Opens on 11 November 2026.
Successful exits
Companies we helped build and sold
Exit
Exit
Exit
Exit
Exit
Exit
OrangeValley – award-winning group for digital marketing and transformation with 80+ consultants, top 4 in digital marketing and e-commerce (MT/Sprout 2021), sold to international investors in 2024.
SiteSpect Europe – European arm of a pioneer in conversion optimisation and personalisation, with offices in the Netherlands, Germany and Spain.
Arvix – pioneer in data quality and data science, with its own software and 25 data consultants.
BlueElevation – website builder specialising in WordPress and Magento.
Aubergine IT – builder of websites, web applications and apps in Drupal and Symfony.
CopperIM – scientifically grounded online marketing, focused on measurable results.
Investments that did not succeed
MetaDimensions
Cloud platform for knowledge management in conversion optimisation. Wound down due to rising development costs and falling demand.
EasyWays
Innovative online travel concept, co-developed from business model to launch. Proved not to be commercially viable.
What we learned: a good product is not enough. Without a sharp market test and a scalable business model, growth does not take off. That is why we now test for both from the very first conversation.
Do you have a working product and your first paying customers?
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